A CRISIS CAN HAPPEN TO YOU: WHEN IT DOES, HOW YOU COMMUNICATE CAN MAKE ALL THE DIFFERENCE.

Crisis Communications Planning

Preparing a crisis communications plan is essential for an organization whose public reputation can significantly affect its viability. Most organizations don’t think a crisis can happen to them – until it does. It is important to be prepared should a damaging situation, whether large or relatively minor, occur because successfully handling a crisis will depend on your ability to communicate with your audience.

What is a Crisis?

A crisis is defined as any significant event that prompts probing, often sustained, news coverage and public scrutiny and has the potential to damage an institution’s reputation, image and/or financial stability. A crisis could be precipitated by an emergency or a controversy.   Examples of an emergency include a fire, hurricane, flooding, crime or other event that presents a threat and typically involves a response from police, fire or emergency medical personnel. Examples of a controversy include an employee walkout, mismanagement of funds and/or mishandling of required duties.

Why DoubleDimond?

DoubleDimond Public Relations principals have been, and currently are, on a number of clients’ crisis management teams and have gone through the FEMA certification process. Our crisis communications planning includes:

  • Vulnerability audit
  • Representative set of planning scenarios
  • Identification of communications team and spokespersons
  • Establishing notification and monitoring systems
  • Identifying and working with stakeholders
  • Developing holding statements and other communications materials related to the crisis
  • Methods for post-crisis analysis

Contact Us to Learn More

For more information about DoubleDimond’s crisis planning and crisis management services, call us at 713-426-4111, or email info@doubledimondpr.com.